PTAC has been successful in securing BBRF grant support through the Federal Government Department of Industry, Innovation and Science for leadership and capability strengthening activities around Ilkurlka's planned cultural tourism venture. BBRF assistance will help us:Establish better business systems
Support skills development for tour guides and staff
Support for leadership and management mentoring
Establishment of individual development plans
Strategic planning
Development, planning, implementation and evaluation of four cultural tours and two events
Support governance
Developing a marketing strategy
With our recent ATAP accreditation through Tourism WA and acceptance in the WA Aboriginal Tourism Development Program for business mentoring (a result of our engagement and full membership of WAITOC, WA's peak Indigenous tourism body) we are forging ahead with planning. Ilkurlka cultural tourism ticks a lot of boxes in creating a sustainable business enterprise for the Spinifex People.Our strategy is to focus on the following development aims over the next 12 mths:

Establish Day tours from Uluru
Establish overnight and 4-day tour packages, training and volunteer support/exchange program;
Work toward a drop in or booked 4x4 tour groups option - promotion of Ilkurlka to the 4WD market – visitor numbers and revenue are growing already;
Hold more community events to increase sales and cultural awareness/induction support;
Develop the visitor centre and internet kiosk and improve visitor and trainee/staff accommodation;
upgrade the visitor centre and create glamping safari-tent style accommodation for guests once the tours are sustainable.

Once developed our Marketing Strategy will:

assist with marketing tours and Ilkurlka Visitor Centre, with a focus on attracting support of industry partners and inbound operators – Uluru is the main focus for interstate and international tourists in Central Australia and we will be working with Voyages and Fly Uluru to investigate options in 2018;
Facilitate & develop signed and endorsed MOUs with commercial and non-commercial industry partners identified in our communication plan for BBRF – e.g. sign off to endorse and clarify their roles and responsibilities in supporting establishment of the tourism venture
Develop in-flight, online and saleable marketing publications, brochures and materials to promote Spinifex Cultural Tours as a visitor experience in WA and from Uluru

See us onlineClick here to visit our websiteWatch this space as we bring you more news on the BBRF project in 2018!

Welcome to Ilkurlka Visitor Centre!

ILKURLKA